Internet providers have a moral obligation to help customers through the cost of living crisis, the regulator has said.

More and more families are struggling with their internet bills, which often are linked to inflation and have been going up this year. Along with everything else.

Ofcom’s networks and communications group director, Lindsey Fussell, told Sky News they know that people up and down the country are struggling with their bills at the moment.

“It’s essential that broadband and mobile services are affordable,” she said. “Particularly for those who are really struggling with their finances at the moment, any bill can be a problem.

“And that’s why we’ve been encouraging companies to make available what we call social tariffs. That’s low-cost offers for people who are in particularly difficult financial circumstances.

“And we certainly think that telecoms companies really have a moral imperative to make these kinds of offers available, and to make sure that people are aware of them so that people can take advantage of the best deal possible.”

Internet providers have been engaging with the Department for Culture, Media and Sport on how to support customers through the cost of living crisis, and have pledged to help customers who can no longer afford their bills.

But many families are turning to data banks: like a food bank, but with vouchers or SIM cards for mobile internet data, helping people access the internet.

The Good Things Foundation is behind the idea.

Chief executive Helen Milner told Sky News the charity was struggling to keep up with demand.

She said: “Now with the cost of living, the price of broadband, be that fixed or mobile, is coming through as such an issue.

“We can’t really roll [our data bank service] out fast enough – the need is so huge.”

She said that while internet access has improved over the past few years, the so-called “digital divide” between those who can get online and those who can’t, is deepening.

“People who are left behind are getting further and further left behind,” she said. “And quite often the people who are suffering and who are excluded from being able to benefit from using the internet are also the people who are struggling financially as well.”

Citizen Advice warned that more than two million people were falling behind on their bills last year.

That’s likely to get worse.

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As food and fuel get more expensive, it pushes up the official measure of inflation: the Consumer Prices Index (CPI).

And that, in turn, pushes up the cost of things, like internet and mobile contracts, which are linked to CPI and go up in line with inflation every year.

That hasn’t been a problem for the last few years while inflation has been below the Bank of England target of 2%, but now, when inflation could peak at 11% this year, it’s suddenly acute.

And it comes at a time when we rely on the internet more than ever.

Since the pandemic, more of our lives – our jobs, our schooling, and our health service – has moved online.

If you can’t get online, you often can’t apply for jobs, do your homework, get benefits, or speak to a GP.

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It’s an essential, just like gas and electricity, says Uswitch.com telecoms expert Ernest Doku.

He said they have seen an influx of people seeking advice about rising bills.

“Particularly in the last year, we’ve seen prices go up,” he said. “Specifically, mid-contract price rises, those that are linked to inflation. Those are the prices that really stung consumers.

“Broadband has become so important to so many and so seeing prices creep up and push consumers out of the broadband market. It’s not it’s not feasible for them to be without it.”

As with so many aspects of this cost of living crisis, it’s not likely to get better anytime soon.

In the meantime, customers are advised to speak to their provider if they are struggling and seek support getting on a social tariff or switching to a cheaper one.